Sarah Buhr, writing for TechCrunch:
I’m attracted to this. The whole thing needs better execution, but there are ideas here that feel unique. The UI isn’t pretty, but it’s foreign in a way that challenges perception.
Separating content (movie, image, webpage, etc) from control feels good too, and I think that’s because we’ve been obsessed with the marriage of content and control as a UI accomplishment. But the more I think about it, the more I begin to feel like that union isn’t ideal. When you separate the two, the movie becomes the movie, and the controls become the controls. It’s not a heavy conclusion, but it feels big to me in terms of the design of a UI.